MARKETING PROPOSAL FOR LAWYERS & PARALEGALS

PROPOSAL:
Social Media and Google Ad Campaigns for lawyers and paralegals in Toronto

TIER 1

BASIC CAMPAIGN - $1,000

Target Audience: Individuals and businesses in Toronto looking for legal rep.

1. Google Ads Campaign Setup & Management:

  • 1 Campaign with 2 Ad Groups (targeting relevant keywords like “lawyers/paralegals in Toronto” and specific services).
  • Ad Copywriting and A/B Testing.
  • 2 Ads per Ad Group (Responsive Search Ads).
  • Basic Keyword Research and Negative Keyword List.
  • Monthly Performance Report.

2. Social Media Ads (Facebook & Instagram):

  • 1 Ad Campaign with 2 Ad Sets (Targeting based on location, age, and interests).
  • 2 Ad Creatives (Static Images or Simple Graphics).
  • Ad Copywriting and CTA Optimization.
  • Monthly Performance Report.

3. Consultation:

  • 1-hour consultation for initial setup and strategy discussion.
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TIER 2

ENHANCED CAMPAIGN - $2,500

Target Audience: Individuals, property managers, and commercial clients seeking high-quality lawyers/paralegals in Toronto.

1. Google Ads Campaign Setup & Management:

  • 2 Campaigns with 4 Ad Groups (including service-specific targeting like lawyers and paralegals in Toronto, etc.).
  • Ad Copywriting and A/B Testing.
  • 4 Ads per Ad Group (Responsive Search Ads).
  • Advanced Keyword Research and Negative Keyword Management. • Monthly Performance and Optimization Report.

2. Social Media Ads (Facebook, Instagram, LinkedIn):

  • 2 Ad Campaigns with 3 Ad Sets (Targeting Individuals and Businesses).
  • 4 Ad Creatives (Carousel Ads, Video, or Slideshows).
  • Ad Copywriting, CTA Optimization, and A/B Testing. • Monthly Performance Report.

3. Content Creation:

  • 1 Blog Post or Case Study per month highlighting successful projects (SEO optimized).

4. Landing Page:

  • 1 Blog Post or Case Study per month highlighting successful projects (SEO optimized).

5. Consultation:

  • 2-hour consultation (including a monthly strategy session).
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TIER 3

PREMIUM CAMPAIGN - $5,000

Target Audience: High-end individuals and businesses seeking legal reps in Toronto.

1. Google Ads Campaign Setup & Management:

  • 3 Campaigns with 6 Ad Groups (including highly targeted and niche services).
  • Ad Copywriting, A/B Testing, and Conversion Rate Optimization (CRO).
  • 6 Ads per Ad Group (Responsive Search Ads, Display Ads, and Remarketing). •
  • Comprehensive Keyword Research and Negative Keyword List.
  • Weekly Performance and Optimization Reports.

2. Social Media Ads (Facebook, Instagram, LinkedIn, YouTube):

  • 3 Ad Campaigns with 4 Ad Sets (Targeting clients who need legal reps).
  • 6 Ad Creatives (High-Quality Video Ads, Carousels, and Interactive Content).
  • Ad Copywriting, CTA Optimization, and Advanced A/B Testing.
  • Weekly Performance Reports.

3. Content Creation:

  • 2 Blog Posts or Case Studies per month (SEO optimized).
  • 1 Promo Video (30-60 seconds) showcasing past projects.

4. Landing Page + Funnel:

  • Custom-designed landing page with a complete sales funnel (lead magnets, email automation, etc.)

5. Consultation & Strategy:

  • Ongoing consultation with bi-weekly strategy sessions.
  • Quarterly Campaign Review and Strategy Adjustment.
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ADDITIONAL NOTES:

Ad Spend: The client is responsible for covering the ad spend, which should be alocated based on the agreed-upon strategy.
  • Campaign Duration: Each tier assumes a minimum of a 3-month commitment to see optimal results.
  • Performance Metrics: Regular reports wi l include key metrics such as impressions, clicks, conversions, and ROI. This proposal ensures that legal professionals can choose a plan that fits their budget and business goals, alowing them to grow.
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